Apple Watch has almost nothing to do with being a watch apart from the fact that it will be worn on the wrist. Apple Watch is a wearable device that empowers you to do a variety of things -- from being a powerful communication device to showing great recipes of cheese cake and of course, it can also show you the time (not a big deal though, even my toaster shows me the time).
So what makes it such a huge deal? What is the change that it will bring in such magnitude that the world have not seen before?
For over 20 years people play with the idea of a wearable device, mainly geeks in the dark laboratory of universities or devices for targeted niche needs like to measure steps or provide visual unique indication such as exposure to dangerous materials.
Apple is about to bring the wearable device to the mob, making it something that people cannot simply ignore. This 38mm to 42mm device becomes a desirable piece spanning to 16-year old guys, same as it is desired by 65-year old retired ladies.
You must be thinking why am I so confident? Do I really need to remind you what they did to the smart phones, tablets and music players?
Apple undeniably knows how to bring stuff to the mass market, it is in their DNA whether we like it or not. Therefore, you have to brace yourselves that in a few months from now, either you will be sporting an Apple Watch or friends around you will have it and you will play the role of the rebel who waits for the competitor’s device to get released. But trust me, no one will ignore it.
Along with the watch, Apple released SDK (SDK is geek’s term to describe development tools) to develop applications for the watch -- applications that makes all the difference. Practically this device is nothing but a rectangular piece of metal (or should I say aluminium-built?) and ionized glass without the applications in it. The real beauty lies in the diversity of applications that will be available due to the huge community of developers around the world and the unbounded creativity of us humans.
Compared to the phone, the watch includes set of additional sensors that can detect heart rate, motion, better sensitivity to pressure and more; all can be used with a wide-array of new applications that will harness the watch’ new capabilities to innovative levels of usages.
Take for example WatchMe (www.watchme-app.com) is an Apple Watch application that aims to change the dating scene by allowing the user to set his status (“looking to meet men” or “looking to meet women”) on the watch interface.
When was the last time you walked 10 meters without your phone? Can’t remember huh? So if we carry this device with us, it is inevitable that we will carry it on us and have both our hands free to do important stuff like wave for taxi and pick your nose…simultaneously.
Phone covers dresses phones and give them a bit of personality. I guess like dogs that look like their owners; the phone cover reflects its owner’s personality. The same will happen with Apple Watch. The wrist band and its peripherals will turn Apple Watch to something that the owner uses to make a statement about himself (I am fitness-savvy woman, I am cool, I am a hipster, I just have bad taste in colours and the list goes on).
But the fun is just starting, soon we will see new ways to wear the wearable device -- as pendants, hair clips, magnet cases that can stick to stuff and who knows what more.
The variety will not be limited to how you wear it, but where you wear it and how it is attached to your body or clothes. It is going to be wild.
Apple’s new payment solution, Apple Pay, will run on the watch to allow secure way to pay using the watch by tapping it on payment terminals in shops. This means you can leave your wallet at home and still be able to pay for your energy drink at 7-eleven after your routinely morning jog.
We in YuuPay are looking carefully about the matter and preparing to tap into this revolution.
Apple Watch will curve the market and set the tone to the wearable device revolution. However, soon after the competition will come. If we looked at the past history from phones and tablets, although the competition do not have the DNA to bring something to the masses, but they are likely to be much more technologically advanced equating to a much smarter, more robust and mainly, much more open to innovation as compared to Apple’s close garden.
I guess every company has different DNA, Apple starts a revolution and the competitors takes it to new dimensions.
In a few weeks from now we are likely to see camp outs and queues in front of Apple shops around the world. The length of the queues will help us to predict if indeed Apple Watch is such a big deal.
The article was written by Yoav Elgrichi, YuuPay CEO, a leading Global Payment Service Provider for Online and Mobile Merchants.
It was also published in MIS Asia, CIO Asia, ComputerWorld Singapore and ComputerWorld Malaysia.
Yoav is the CEO of YuuPay Secure Pte Ltd, a Singapore-based Payment Service Provider. He has over 15 years of experience in the Payment, Mobile and IT Industry, specializing in Mobile Payment, Mobile Value Added Services (VAS) and Internet and Mobile content. He has an MBA from Heriot Watt University and a BA in IT and Business Administration.
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